Coca-Cola | Sprite – Innovation workshops.

Innovation workshops.


Coca-Cola of Brazil came to Creata to help answer a fundamental question for their Sprite brand: how do we break out of existing marketing to reach a new generation of consumers in Brazil?



Inspiration, freedom, and opportunity are at the heart of creativity. Creata found a way to foster creativity with the¬†brand’s marketing team.



Creata delivered a series of workshops for the brand, featuring artists, performers, presentations and unique creative ideation sessions.



The ideas that were brought to the surface in our workshops are being brought to life throughout Sprite’s marketing campaign in Brazil.