Coca-Cola | Sprite – Innovation workshops.

Innovation workshops.

Challenge:

Coca-Cola of Brazil came to Creata to help answer a fundamental question for their Sprite brand: how do we break out of existing marketing to reach a new generation of consumers in Brazil?

 

Insights:

Inspiration, freedom, and opportunity are at the heart of creativity. Creata found a way to foster creativity with the¬†brand’s marketing team.

 

Solution:

Creata delivered a series of workshops for the brand, featuring artists, performers, presentations and unique creative ideation sessions.

 

Results:

The ideas that were brought to the surface in our workshops are being brought to life throughout Sprite’s marketing campaign in Brazil.