Challenge

Every World Cup captures the unique features of its host country. Creata worked with Coca-Cola to enhance the brand’s World Cup sponsorship with a suite of branded, playful, globally available merchandise.

Approach

With just 40 days from brief to sign-off, developing and sourcing a range of merchandise was tough even without the ‘green’ Challenge: Working with our supply chain in Chicago & Shenzhen, and directly with manufacturers we invented a mass-produced soccer ball made from 3 recycled Coke bottles, a T-shirt with recycled thread from bottles and a green Vuvuzela, making Coca-Cola a memorable fan-favorite at the World Cup. Everything we delivered had to fit the brand and elevate the local flair of the South Africa tournament location.

Solution

We created a FIFA World Cup Soccer Ball made of recycled coke bottles and launched a global platform to introduce and promote the ball and other “green” World Cup items included in this product suite.

Results

Coke remains a significant part of World Cup Culture, connecting the joy of the game with consumers around the world.