McDonald’s Happy Meal




Chicago, USA


Creative, Mobile & Web Development, Games,
Innovation, Digital Strategy

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The Happy Meal® has been one of the world’s most successful promotions since it launched in 1979. The purpose of the Happy Meal is to find new ways to create bonds between consumers and the brand through characters that they know and love from films, from television, and from the toy aisle. Our challenge is to keep this brand relevant through unique partnerships, creative thinking and innovative product design.


Our proprietary research methodology, ‘PlaySearch™’ continually uncovers valuable insights about how kids play today, the trends, the drivers, the cultural differences around the globe. This develops our strategic approach, resulting in creative direction and the toy collections that are a part of every Happy Meal. We also apply Parents In Play™, a method that gives Creata unique insights into parents’ feelings about the brand.


Creata brings new and innovative concepts to the table every year, creating surprise and delight for consumers. Our toy designs are consistently memorable keepsakes with high levels of detail and function.

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