People love flying Southwest, and this makes it unique as an airline brand. Southwest partnered with Creata to develop products and a retail presence that put their brand in the hands of employees and consumers. In 2015 we re-examined branding, product mix, and shipping options in order to elevate total sales.
Success in retail e-commerce is about a product mix that delivers a specific brand story to the consumer in an interface that makes it easy to shop.
Creata used data analytics, product and retail expertise as well as digital e-commerce solutions to streamline the product offering and to make shopping the site easier than ever.
Sales and customer retention continue to grow year-over-year, making SouthWest’s online store a successful e-commerce vehicle.