Kellogg’s – Lightsaber Spoons.

An intergalactic pack-on surprise.

Challenge:

Over the course of Creata’s 40-year relationship with Kellogg’s we’ve worked together on some really far out products but this light-up spoon is our favorite – by light-years! We were challenged by Kellogg’s UK to develop an on-pack premium to optimize Kellogg’s partnership with Star Wars, timed along with the new film’s release in late 2015.

Insights:

Creata brings consumers closer to brands by creating moments of play. We saw an opportunity to create a version of the omnipresent breakfast utensil.

 

Solution:

Creata developed a light-up Star Wars lightsaber spoon that brought the fun of the Force to every morning bowl of cereal from here to Endor.

Results:

The Kellogg’s 2015 Star Wars lightsaber spoon delivered an unprecedented demand for Kellogg’s Star Wars sponsored products throughout the UK.

IMPACT

 

Delivered unprecedented demand for Kellogg’s products in the UK