FIFA World Cup presents sponsors with an enormous audience and each brand has the potential to reach billions of people around the globe. However, with scale comes distance. Create worked with McDonald’s to find new ways to bring the brand closer to its consumers around the world and to increase consumer participation and frequency of visits during the promotion.
The FIFA World Cup has an incredibly devoted fan-base. Fans love to express their love of the tournament, and this comes to a peak in World Cup years. McDonald’s is a brand that values its unique consumers and seeks to engage in fun and easy ways. Bringing these ideas together, Creata developed a promotion that uses social media to intersect their World Cup fans around the world.
Creata developed the first-ever McDonald’s promotion that effectively drove up FIFA World Cup excitement through a user-generated content contest. This promotion was global, running in the USA, Canada, Australia, Argentina, United Kingdom & South Africa. In order to participate, it was as simple as entering a “crowd shout” message or photo. This was a way for fans and consumers to show off their excitement about the FIFA World Cup for a chance to be named the Ultimate Fan! Winners from 6 countries received the VIP trip of a lifetime to experience the FIFA World Cup in South Africa.