Breakfast can be both healthy and fun. After years without ever including an insert in a cereal box Creata worked with Kellogg’s to search out new ways to put the fun back into the box.
Both kids and parents value brands that help them in their everyday life – and brands that add the appeal of licensed characters make parents’ jobs easier by creating products that naturally appeal to kids.
Creata developed a fun folding spoon that features kids’ favorite, iconic Disney characters. The spoon itself had to meet rigorous safety, size, and costing requirements. And this spoon represented a return to “toys in the box” after a long hiatus for Kellogg’s.