Kellogg’s – Disney Spoons.

Fun in the Box.

Challenge:

Breakfast can be both healthy and fun. After years without ever including an insert in a cereal box Creata worked with Kellogg’s to search out new ways to put the fun back into the box.

 

Insights:

Both kids and parents value brands that help them in their everyday life – and brands that add the appeal of licensed characters make parents’ jobs easier by creating products that naturally appeal to kids.

 

Solution:

Creata developed a fun folding spoon that features kids’ favorite, iconic Disney characters. The spoon itself had to meet rigorous safety, size, and costing requirements. And this spoon represented a return to “toys in the box” after a long hiatus for Kellogg’s.

Kelloggs-Spoons

Kelloggs Logo
IMPACT

 

Brought the toy back to your cereal box