McDonald‘s Germany “Dinos 3D“ Book or Toy Program – Augmented Reality App






Mobile, AR, Game Development


The book or toy program is a wonderful alternative to the Happy Meal gifts. Even more so because a purchase is also a donation to the RMCH.

But we constantly need to make sure that the book can be more than a simple reading experience and engage and encourage children to actively choose the book.


Augmented Reality is so much more than just a 3D experience.

It’s a dive into a new world, it let’s books come to life and share amazing family experiences throughout all age groups.


What is more majestic than a Dinosaur? Become an Archaeologist and bring them back to life with the help of the AR app. Let them run free and interact with them in the backyard, living room or wherever you want.

Every Dinosaur can be placed in life size and be engaged with. Can you imagine walking a 15 meter big Dinosaur through the park? Here you can and that’s an experience you’ll never forget.


The Dinos 3D App had a record breaking 31% conversion rate, 4 star ratings in the App Stores and was nominated at the Effective Mobile Marketing Awards 2019 in London in two categories.

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