Challenge

People are more body-conscious during “resolution time,” in the very beginning of every new year. Canadians have faith in Kellogg’s to deliver a healthy breakfast choice. Creata worked with Kellogg’s to find new ways for Special K® to boost sales by appealing to consumers who are looking for ways to live a healthier life in the new year.

Insights

Canadian consumer mindsets had already started to shift away from weight loss and towards a more body-positive mindset. The 2016 consumer places value on products that champion strength, confidence, health, and empowerment.

Solution

Creata developed a solution to encourage more “doing and less doubting” by providing a high-value product to Special K® and Vector® consumers. The Special K® activity tracker is a popular accessory for fitness aficionados and everyday health-conscious consumers.

Results

The promotion achieved 100% redemption, making it a win with Kellogg’s and with consumers.