Kellogg’s Special K Activity Tracker




Chicago, USA


Creative, Mobile & Web Development, Games,
Innovation, Digital Strategy


People are more body-conscious during “resolution time,” in the very beginning of every new year. Canadians have faith in Kellogg’s to deliver a healthy breakfast choice. Creata worked with Kellogg’s to find new ways for Special K® to boost sales by appealing to consumers who are looking for ways to live a healthier life in the new year.


Canadian consumer mindsets had already started to shift away from weight loss and towards a more body-positive mindset. The 2016 consumer places value on products that champion strength, confidence, health, and empowerment.


Creata developed a solution to encourage more “doing and less doubting” by providing a high-value product to Special K® and Vector® consumers. The Special K® activity tracker is a popular accessory for fitness aficionados and everyday health-conscious consumers.


The promotion achieved 100% redemption, making it a win with Kellogg’s and with consumers.

This website uses cookies to ensure you get the best experience on our website. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.