McDonald’s – Australia Monopoly.

Australia’s Lovin’ it more every year.

Challenge:

In 2014 McDonald’s Monopoly promotion saw its best results ever. It’s a game Australia really loves to play. So how could we increase player participation and store visits in 2015?

Insights:

2014’s data taught us the greatest incentive for consumers was the prizes on offer and the ease of participation. In 2015, we took a more strategic approach to our prize partners, securing some of our target’s favorite brands; VW, Sony, Hoyts, and BCF. With our agency partners, we communicated the prizes and the ease of winning.

Solution:

Prize and player authenticity. Creata put real prizes in front of McDonald’s customers and announced winners and what was still available in real time updates. We created a mobile means of entry that allowed customers to play instantly, anywhere.

Results:

Sales increases and competitive brand strength endured significantly longer than previous promotions. Through the spirit of play, McDonald’s rode a customer appreciation to a leadership turnaround.

McDs-CroppedLogo

IMPACT

 

Monopoly 2015
was the most succesful year ever

 

Significant YOY increases
across sales, participation & entries